Hend Riad & Mariam Hazem are the co-founders of REFORM, an internationally awarded sustainable lifestyle brand based in Cairo. Directly after the 2011 revolution in Egypt, they were excited to be part of the great change around them, eager to make a stand and make a difference. The feeling of responsibility towards serving their society and environment gave them the motivation to try to solve some of the major problems in Egypt through their inventions.!
The story and brand may have originated with our two founders, but who we really are is down to the people who helped turn our vision into reality, and who continue to do so every day with the work they put into producing each and everyone of our unique pieces. So allow us to introduce our founders, along with our real-life heroes.
Mariam Hazem & Hend Riad their story started in 2011. The revolution had just happened, and they had an idea that was born during their college years that had them really excited to be a part of the great changes that were happening at the time.
They were eager to make a difference, which is why they felt a great sense of responsibility towards serving their society and their environment. It was this sense of responsibility that gave them the motivation they needed in order to take their first steps towards solving some of the problems we see around us, primarily Egypt’s waste problem, and that was how Reform Studio was born.
Reform is an umbrella of many ‘Re’s, quoted “we see design as a re-creation of an existing idea, a redevelopment of objects, a reusing of materials, a reviving of cultures, and a reforming of our world” said Mariam and Hend.
Reform Studio is an award winning design studio that pioneered the invention of a new material: Plastex, which is a new eco-friendly material made by weaving discarded plastic bags. All Reform products and designs originate from this concept, with an aim to create only responsible and thoughtful products.
